Available for work

đź‘‹ Hi, I'm Matthew.

I have 12+ YoE, designing intuitive, people centered products by blending user insights, cross functional collaboration, and product strategy.

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Featured Case Studies

Building a Scalable System for the World's Top Talent Marketplace

I established foundations for BASE design system that scaled alongside Toptal’s rapid growth, enabling consistency, efficiency, and innovation across teams. By building robust governance, expanding component libraries, and integrating cross-functional collaboration, I ensured widespread adoption among 500+ engineers and 30+ designers.

Systems Thinking Design Strategy Project Management Governance Storybook Component Design Documentation Workshops

Revolutionizing Audi’s Digital Presence

As part of a feature team, I contributed to the successful delivery of two strategic feature applications across the web for Audi’s global partners, in over 100 markets worldwide. Our work on both the Audi 3D Car Visualization and the Dealer Search, helped streamline workflows, boost partner engagement, and elevate the brand’s digital presence on a global scale.

Product Design Cross Collaboration Stakeholder Management Product Strategy UX Patterns Documentation SAFe Prinicples

Launching an Affordable & Transparent Healthcare App

As the founding designer, I led the end-to-end design strategy of Peppermint’s MVP, delivering a seamless, transparent, and affordable healthcare solution for users across the U.S. From user research to final execution, I crafted an intuitive experience that resonated with users, driving strong engagement at launch and sustained growth.

Founding Designer User Research Continous Discovery Product Strategy Startup Prototyping Usability Testing Brand Design

A Gamified, Behavioral-Driven Path to Quitting Smoking

Working with Pfizer and the American Lung Association, I designed a gamified smoking cessation app that helps individuals quit by leveraging behavioral design, habit-forming strategies, and psychology-driven UX. Through progress tracking, rewards, and habit-replacement techniques, the experience fosters motivation and long-term engagement, making the quitting process more achievable and sustainable.

Behavioural Design Habit Forming UX Gamification Product Design Startup Prototyping Wireframing Whiteboarding
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Further design discourse

🧑🏽‍💻 Side Project

Subscape.app

🚀 MVP 0>1 Product Launch

Yaway.ai

Deliberate.ai

Cleankitchen.ee

Drhouse.com

🚀 Built Resources

Design System: FREE NOTION TEMPLATE