I established foundations for BASE design system that scaled alongside Toptal’s rapid growth, enabling consistency, efficiency, and innovation across teams. By building robust governance, expanding component libraries, and integrating cross-functional collaboration, I ensured widespread adoption among 500+ engineers and 30+ designers.
As part of a feature team, I contributed to the successful delivery of two strategic feature applications across the web for Audi’s global partners, in over 100 markets worldwide. Our work on both the Audi 3D Car Visualization and the Dealer Search, helped streamline workflows, boost partner engagement, and elevate the brand’s digital presence on a global scale.
As the founding designer, I led the end-to-end design strategy of Peppermint’s MVP, delivering a seamless, transparent, and affordable healthcare solution for users across the U.S. From user research to final execution, I crafted an intuitive experience that resonated with users, driving strong engagement at launch and sustained growth.
Working with Pfizer and the American Lung Association, I designed a gamified smoking cessation app that helps individuals quit by leveraging behavioral design, habit-forming strategies, and psychology-driven UX. Through progress tracking, rewards, and habit-replacement techniques, the experience fosters motivation and long-term engagement, making the quitting process more achievable and sustainable.